Two industry observers believe Pollak’s involvement in Coinbase Wallet and Base may finally offer a solution to crypto’s long-standing UX issues that have hamstrung adoption.
The creator of Ethereum layer 2 blockchain Base, Jesse Pollak, has announced he is officially “stepping up” into Coinbase leadership while also taking the lead on Coinbase Wallet — a move that industry pundits say could “level up” the crypto user experience.
Pollak — who will continue leading the Base team — said Base’s closer relationship with Coinbase Wallet will push the two entities toward achieving their common goal: To make it “dead simple for the world to come onchain.”
The Base creator was also added to Coinbase’s eight-member executive team.
Some industry pundits believe Pollak’s work on Base, and now Coinbase Wallet may improve something that has hamstrung crypto adoption to date — good UX.
“A cohesive pairing of Coinbase Wallet and Base likely means a level up of the overall UX of the industry,” said Jacob Horne, a founder at media-focused blockchain Zora.
Pseudonymous crypto analyst Altcoin Psycho also told his 505,000 X followers:
“The end game to merge the offchain & onchain UX/UI by leveraging Base, CB advanced, & coinbase wallet makes me so optimistic on mass adoption.”
Coinbase Wallet is a non-custodial crypto wallet that supports hundreds of thousands of coins and thousands of decentralized apps across dozens of blockchains.
Pollak said that Coinbase Wallet would continue to serve the entire blockchain ecosystem — from Bitcoin and Ethereum to Avalanche, BNB Chain and Fantom Opera — as part of its mission to bring billions of people onchain.
Pollak previously led Coinbase’s consumer and retail engineering teams from January 2018 to September 2021. He also assisted with building Coinbase Pro and Coinbase Wallet.
